Syngenta
Description
ROLE PURPOSE
The field promoter is the Syngenta representative to the channel. They will be expected to create a rapport with the farmer to be able to advocate for Syngenta varieties and push for trial and use. The field promoter will also service the retailer in their specific region of jurisdiction and ensure that product is constantly available at this level to reach the farmer. The promoter will also be expected to have contact with the distributor in their region and ensure stock levels are well planned as well as ensuring the distributor’s account is balanced.
Accountabilities
Demo creation at farmer level to ensure that there is visible evidence of Syngenta varieties performance
Information dissemination to farmers via technical training to these farmers in the promoter’s region
Organizing and implementing events to market Syngenta in the region. These include but are not limited to field days, product launches, stakeholder training
Constant contact with other players in the channel e.g. YPRs to be able to increase their knowledge and utilization of Syngenta products
Successful introduction of new products to the channel players in their regions via demos and technical training
Weekly visits to the retailers’ and distributors’ outlets to check on stock levels
Follow up on any debt to relevant retailers on behalf of the distributor (they will however not collect funds on behalf of the distributor. They will only follow up to ensure payment is made)
Monitoring movement of product via sales at the retailers’ and distributors’ premises
Qualifications
KNOWLEDGE SKILLS & EXPERIENCE:
Critical Knowledge And Experience
Agricultural diploma or better
Sales experience will be an added advantage
Minimum 1-year sales experience
Technical experience (including demo creation, training on agronomy and crop protection, geographical and environmental knowledge, climatic knowledge)
Driving is a requirement (for motor bikes and vehicles- manual shift is a plus)
Good knowledge of the Veg Seeds market and customer needs
Other Behaviours Critical For The Role
Focus on customers
Communicate with impact
Good sales influence skills
Deep understanding of product behaviour and performance
To apply for this job please visit syngenta.taleo.net.